Digital Strategist

The Division of Development and Alumni Relations must communicate broadly and frequently with its alumni and donors to meet engagement and fundraising goals. This position is responsible for communication through social media, email, and paid media. For many of our constituents, these digital channels are the only regular interaction with the University of Georgia. This is especially true for young alumni, a strategically important audience that helps increase the alumni participation rate and feed the donor pipeline. Without social media and email, UGA would not be able to inform or engage alumni and donors about upcoming events, opportunities to engage, and giving campaigns.

This position coordinates with the entire communications team (DARCOMM) to build integrated marketing campaigns, including web pages, social media, email, etc. These campaigns are responsible for millions of dollars that directly support students at the University of Georgia.

This position will partner with the digital team to maintain the UGA Alumni social media channels, managing the content calendar and publishing through social media management platform (Hootsuite, Sprout Social, etc.) or directly through appropriate channels (Instagram, Facebook, X, TikTok, Threads, and LinkedIn, etc.). S/he will plan and schedule posts, track appropriate conversations and engage in real-time with UGA alumni. S/he will be responsible for tagging content, pulling reports, analyzing results, and making recommendations for future content and posts.

In partnership with the digital team, this position will build, design, write and send newsletters, solicitations, and a number of other email types on behalf of Development and Alumni Relations.

This position will play a key role in content production. S/he will participate in ongoing content strategy sessions with 3-5 DARCOMM team members and will be expected to provide ideas, bring new format ideas, and produce some of the content.

Apply at ugajobsearch.com.