Digital Marketing Strategist

The Digital Marketing Strategist is a member of the Odum School’s communications team and reports to the Communications Director. This position plans and produces content for social media and other digital platforms, including managing the social media content calendar, drafting and editing copy and graphics, capturing photos and videos as needed, and supporting integrated marketing campaigns.

The position oversees Odum School accounts (Instagram, LinkedIn, Facebook and Blue Sky) and River Basin Center (RBC) accounts (Instagram, LinkedIn, Facebook), tracking and reporting analytics and assisting in setting benchmarks. This position will spend 80% time on Odum School and 20% time on RBC social media.

This position collaborates with faculty, staff, students, alumni and campus partners to identify storytelling opportunities and translate complex academic programs, research and outreach activities into engaging communications. They will participate in ongoing content strategy sessions with communications team members and are expected to provide ideas and produce original content. There is room for growth in developing paid social media strategies to support School/Center initiatives, and this position will play a significant role in leading those efforts.

Success in this role requires strong writing and storytelling skills, creativity, organization, attention to detail, and the ability to plan and execute digital communications that build engagement, highlight student experiences, and strengthen the Odum and RBC brands.

Apply at ugajobsearch.com.