LAGRANGE, Ga. (Nov. 19, 2020) – Dan Cassavaugh, director of digital communications at Georgia Gwinnett College, received the Excellence in Marketing and Communications Award at the 2020 Georgia Educational Advancement Council (GEAC) Conference, held virtually Nov. 18-19.
Since joining GGC in 2013, Cassavaugh has led major digital communications initiatives, including overhauls of the college’s public website, social media program, intranet and SharePoint site. He also developed a digital communications strategy to strengthen the college’s online presence and support its broader communications and recruitment goals.
Cassavaugh brings a data-driven approach to digital marketing, using analytics to evaluate website performance, understand prospective student engagement and inform future outreach. In collaboration with the college’s enrollment management team, he oversees recruitment marketing efforts and leads a six-member staff. Under his leadership, GGC has built a social media following of more than 56,000 across Facebook, Instagram, Twitter and LinkedIn.
The award recognizes Cassavaugh’s contributions to GGC’s digital communications strategy, his use of data to inform marketing decisions and his leadership in strengthening the college’s visibility and messaging across digital platforms.