Lifetime Achievement: Tom Landrum

The Georgia Education Advancement Council was privileged to present Tom S. Landrum with its 2013 Lifetime Achievement Award in recognition of his four decades of continuous service to the state’s flagship university.

Landrum, who will retire in 2014 as vice president for development and alumni relations at the University of Georgia, has distinguished himself in a number of roles at his beloved alma mater, holding titles as varied as information specialist, public relations director and presidential chief of staff.

The 1972 UGA alumnus and former Pandora yearbook editor has served five university presidents during his tenure and contributed to decisions that have helped UGA grow in stature to become one of America’s top 20 public institutions. Fundraising has increased as well, from $3 million per year in the early 1970s to a current streak of six consecutive years with $100 million in private gifts and pledges. He has played an integral role in three successful capital campaigns and is now directing the early stages of a fourth. Media exposure has also grown by leaps and bounds since those early days when one non-athletic story per year in the New York Times was considered a victory.

Throughout his career, Landrum has been an advocate for the role of public relations, media relations and marketing in the life of the university. He is also credited with building the units of public affairs, development, alumni relations, government relations, special events, donor relations and stewardship, and career counseling into a cohesive, collegial institutional advancement team.

His many contributions to UGA and the community at large make Landrum the ideal recipient for GEAC’s Lifetime Achievement Award. He is the consummate advancement professional, serving his institution and higher education in tandem, leaving both better than he found them.

By Rick Woodall, Past President, Georgia Education Advancement Council